Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry.
When people arrive at your Facebook Page, where do you think they first look?
I'll give you some hints. It's a visual piece of content that sits at the top of your Page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.
That's right -- it's your Facebook cover photo.
Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page. It's therefore crucial that you follow Facebook cover photo best practices.
Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates below.
(You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download!)
11 Best Practices for Your Facebook Cover Image
1. Do abide by Facebook's cover photo guidelines.
It seems like a no-brainer, but obeying Facebook guidelines is crucial to your Facebook Page existing in the first place. I'd highly suggest reading through the full Page Guidelines, but here are a few important things to keep in mind for your Facebook banner:
Your cover is public.
Covers can't be deceptive, misleading, or infringe on anyone else's copyright.
You can't encourage people to upload your cover to their personal timelines.