Best Instagram analytics App
10 Best Free Instagram Analytics Tools of 2018
Posted by on July 9, 2018 in Instagram
No matter what platform or marketing tool you’re using, tracking your metrics and analyzing your results is the key to success.
Not only does it allow you to hone in on what’s working, but it also helps you dial into what’s not – and even how to fix it and get back on track.
But in today’s digital day and age, analytics tools run the gamut – and many come with a hefty price tag to boot. Which ones are worth the cash? Which ones will deliver the biggest ROI in the end?
10 Instagram Analytics Free Tools
If you’re looking for Instagram analytics, the answer’s zero.
Instagram marketers actually have dozens of powerful metrics tools at their disposal – and some of the best ones don’t cost a cent.
Here’s a few of the Instagram analytics free tools that are available:
1. Instagram Insights
These are the built-in insights you get with your Instagram business account. Through Insights, you can see basic stats about your posts, profile views and conversions.
You can also get data on Instagram Stories, including reach, website clicks and more, as well as deep-dive info about your audience, like their location, gender, busiest time of day, etc.
2. Simply Measured
For being a free tool, Simply Measured is pretty thorough. It offers three reporting areas and super deep-dive stats about engagement.
You can see total engagement, engagement as a share of your total followers, and how that engagement measures up to past posts. You also get a scorecard that ranks your Instagram performance for any given time period.
3. Iconosquare
Formerly known as Statigram, this is one of the oldest tools out there. It has follower growth charts, shows you your most-liked photos over time and calculates your average likes and comments.
You can even add in other social media channels to help improve cross-channel engagement.
4. Union Metrics
This tool isn’t as thorough as some other out there, but it’s simple to use and can help you hone in on when to post, what hashtags to use and what type of content to focus on.
squarelovin’s “worst time to post” stat is a super helpful one that few other tools offer, and it even breaks those times down by day.
The tool is also great at helping you break down your account performance over time, and you can even see how using different filters affect your post performance.
No matter what platform or marketing tool you’re using, tracking your metrics and analyzing your results is the key to success.
Not only does it allow you to hone in on what’s working, but it also helps you dial into what’s not – and even how to fix it and get back on track.
But in today’s digital day and age, analytics tools run the gamut – and many come with a hefty price tag to boot. Which ones are worth the cash? Which ones will deliver the biggest ROI in the end?
10 Instagram Analytics Free Tools
If you’re looking for Instagram analytics, the answer’s zero.
Instagram marketers actually have dozens of powerful metrics tools at their disposal – and some of the best ones don’t cost a cent.
Here’s a few of the Instagram analytics free tools that are available:
1. Instagram Insights
These are the built-in insights you get with your Instagram business account. Through Insights, you can see basic stats about your posts, profile views and conversions.
You can also get data on Instagram Stories, including reach, website clicks and more, as well as deep-dive info about your audience, like their location, gender, busiest time of day, etc.
2. Simply Measured
For being a free tool, Simply Measured is pretty thorough. It offers three reporting areas and super deep-dive stats about engagement.
You can see total engagement, engagement as a share of your total followers, and how that engagement measures up to past posts. You also get a scorecard that ranks your Instagram performance for any given time period.
3. Iconosquare
Formerly known as Statigram, this is one of the oldest tools out there. It has follower growth charts, shows you your most-liked photos over time and calculates your average likes and comments.
You can even add in other social media channels to help improve cross-channel engagement.
4. Union Metrics
This tool isn’t as thorough as some other out there, but it’s simple to use and can help you hone in on when to post, what hashtags to use and what type of content to focus on.
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squarelovin’s “worst time to post” stat is a super helpful one that few other tools offer, and it even breaks those times down by day.
The tool is also great at helping you break down your account performance over time, and you can even see how using different filters affect your post performance.
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