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The Big Myth
There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature.
Unfortunately, this strategy may not be that effective and can, in fact, often backfire. I have seen many industry gurus complain that when they decline a fan page request, it’s frustrating to continue to be asked again and again.
There are several reasons not to use the Suggest to Friends feature:
Facebook users can only like up to 500 pages and may wish to be selective. (Though I have seen it’s possible to go over this limit).
Fan page suggestions may often build up, unnoticed. (At last count, I have 593 overlooked fan page suggestions and am already a fan of 500!)
To aggressively pursue all your friends to join your fan page – for no apparent incentive – is counterintuitive to the nature of socialmedia.
So, the good news is there are many ways to promote your fan page and proactively increase your fan base without bugging all your current Facebook friends, and also by thinking wider than just Facebook.
Here are 21 ways to get more fans for your Facebook fan page:
#1: Embed Widgets on Your Website
Select from a number of the new Facebook Social Plugins and place them on your website and blog. The Fan Box widget is now the Like Boxand it works well to display your current fan page stream and a selection of fans – see screenshot below with Whole Foods Market Facebook Like Box. I would recommend adding a title above the box encouraging visitors to your site/blog to click the “Like” button (which makes them a Facebook fan).
If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.
People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!)The Big Myth
There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature.
Unfortunately, this strategy may not be that effective and can, in fact, often backfire. I have seen many industry gurus complain that when they decline a fan page request, it’s frustrating to continue to be asked again and again.
There are several reasons not to use the Suggest to Friends feature:
Facebook users can only like up to 500 pages and may wish to be selective. (Though I have seen it’s possible to go over this limit).
Fan page suggestions may often build up, unnoticed. (At last count, I have 593 overlooked fan page suggestions and am already a fan of 500!)
To aggressively pursue all your friends to join your fan page – for no apparent incentive – is counterintuitive to the nature of socialmedia.
So, the good news is there are many ways to promote your fan page and proactively increase your fan base without bugging all your current Facebook friends, and also by thinking wider than just Facebook.
Here are 21 ways to get more fans for your Facebook fan page:
#1: Embed Widgets on Your Website
RELATED POSTS:
Select from a number of the new Facebook Social Plugins and place them on your website and blog. The Fan Box widget is now the Like Boxand it works well to display your current fan page stream and a selection of fans – see screenshot below with Whole Foods Market Facebook Like Box. I would recommend adding a title above the box encouraging visitors to your site/blog to click the “Like” button (which makes them a Facebook fan).
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