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Now that you've got the steps down, let's get into some tips and tricks.
14 Tips & Tricks for Getting the Most Out of Facebook Live
There are a lot of little things you can do to squeeze the most out of your Facebook Live videos. Below is an example of one of the earliest Facebook Live videos from Refinery29. This was the first video of a five-part live video series called "Chasing Daylight," showcasing a typical night out for women in five different cities around the world. My colleague, HubSpot Marketing Manager Lindsay Kolowich, tracked this one down, and we refer to it in some of the tips below.
Warning: Some NSFW language.
1) Test out live video using the "Only Me" privacy setting.
If you want to play around with live broadcasting without actually sharing it with anyone else, you can change the privacy setting so you're the only one who can see it -- just like with any other Facebook post.
To switch the privacy setting to "Only Me," follow steps 1–4 in the instructions above.
2) Space out live videos with other Facebook posts.
Because Facebook ranks Live videos higher than other videos and other types of posts, we recommend spacing out your Facebook Live videos with other Facebook content you post to maximize your organic reach.
3) Keep reintroducing yourself.
When you first start the video, take a minute to introduce yourself and what the video's about. But keep in mind that when you first start live streaming, you may have zero people watching. Even a few seconds in, you could only have a handful of viewers. As people find your video on their News Feeds, they'll join in -- but that means you'll want to reintroduce yourself a second, third, and even a fourth time to catch people up.
For example, in the Refinery29 video above, the host Lucie Fink introduces herself three times in the first few minutes, and several more times after that.
One second in:
"Hello, Facebook Live! Hey! Lucie Fink here. I don't know if we have anyone on the broadcast yet, so I'm going to wait about one minute to see who joins us."
One minute in:
"Hello to the 309 viewers in here right now. I'm Lucie Fink from Refinery29. Just to recap what's happening right now, this is Episode One of Refinery29's new global initiative, 'Chasing Daylight.'"
A few minutes in:
14 Tips & Tricks for Getting the Most Out of Facebook Live
There are a lot of little things you can do to squeeze the most out of your Facebook Live videos. Below is an example of one of the earliest Facebook Live videos from Refinery29. This was the first video of a five-part live video series called "Chasing Daylight," showcasing a typical night out for women in five different cities around the world. My colleague, HubSpot Marketing Manager Lindsay Kolowich, tracked this one down, and we refer to it in some of the tips below.
Warning: Some NSFW language.
1) Test out live video using the "Only Me" privacy setting.
If you want to play around with live broadcasting without actually sharing it with anyone else, you can change the privacy setting so you're the only one who can see it -- just like with any other Facebook post.
To switch the privacy setting to "Only Me," follow steps 1–4 in the instructions above.
2) Space out live videos with other Facebook posts.
Because Facebook ranks Live videos higher than other videos and other types of posts, we recommend spacing out your Facebook Live videos with other Facebook content you post to maximize your organic reach.
3) Keep reintroducing yourself.
When you first start the video, take a minute to introduce yourself and what the video's about. But keep in mind that when you first start live streaming, you may have zero people watching. Even a few seconds in, you could only have a handful of viewers. As people find your video on their News Feeds, they'll join in -- but that means you'll want to reintroduce yourself a second, third, and even a fourth time to catch people up.
For example, in the Refinery29 video above, the host Lucie Fink introduces herself three times in the first few minutes, and several more times after that.
One second in:
"Hello, Facebook Live! Hey! Lucie Fink here. I don't know if we have anyone on the broadcast yet, so I'm going to wait about one minute to see who joins us."
One minute in:
"Hello to the 309 viewers in here right now. I'm Lucie Fink from Refinery29. Just to recap what's happening right now, this is Episode One of Refinery29's new global initiative, 'Chasing Daylight.'"
A few minutes in:
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"Just to give a quick recap on who I am, in case you guys don't know -- I'm Lucie Fink. I work at Refinery 29. Today, I'm doing this whole new series, and this is essentially giving you guys a glimpse into the lives of women all over the world."
15 minutes in:
"So now that we have 3.5 thousand people in this broadcast, let me just start from the top because some of you might not know what is happening. I'm Lucie Fink from Refinery29, and you might know me from some videos, you might not. Either way, it is nice to meet you. Today, we are starting a new video series on Refinery's Facebook Live platform. It's called 'Chasing Daylight,' and it's gonna be on every night this week."
15 minutes in:
"So now that we have 3.5 thousand people in this broadcast, let me just start from the top because some of you might not know what is happening. I'm Lucie Fink from Refinery29, and you might know me from some videos, you might not. Either way, it is nice to meet you. Today, we are starting a new video series on Refinery's Facebook Live platform. It's called 'Chasing Daylight,' and it's gonna be on every night this week."
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