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How to Broadcast on Facebook Live via Desktop
If you're an admin or editor of a Facebook Page for your brand, you can also broadcast live from a desktop computer. This isn't as spontaneous as broadcasting from a mobile device (and, obviously, isn't as mobile), but this could be a good option for filming more static broadcasts. For example, we recently broadcast a Facebook Live panel in celebration of International Women's Day. The panelists and interviewer sat in place the entire time, an example of when broadcasting from a steadier device could be more effective.
Step 1: Go to your Page and tap the "Write something" box, as if you're writing a new post.
Tap the menu option to "See All," and click on "Start a Live Video."
Step 2: Write a compelling description of your video that will appear on your Page's Timeline and in the News Feed.
Choose a descriptive and enticing summary to draw viewers in and make them unmute your Facebook Live to start watching.
Then, click "Next."
Step 3: Give Facebook permission to use your computer's camera and microphone.
You won't be prompted for this again once you do it for the first time.
Step 4: Check to make sure your description and video view are final before starting your broadcast.
From here, you also have the option to share live video from an external device, such as a video camera or other recording device. Tap "click here" to set up that connection.
Step 5: Press "Go Live" to start your broadcast.
Facebook will give you a "3, 2, 1 ... " countdown before going live. Tap "Finish" when you're ready to end the broadcast.
Step 6: The broadcast will appear in the News Feed and on your Page's Timeline, where you can edit it by tapping the drop-down arrow in the upper right-hand corner.
From here, you can change the description, change the date of posting, or create a new Facebook post featuring the broadcast. If you want a video to garner more engagement, you can also pin it to the top of your brand's Page so it's the first post visitors see when they visit.
Now that you know how to broadcast from all devices, let's dive into how to analyze Facebook Live videos.
How to Analyze Your Live Video's Performance
How to Access Video Analytics on a Facebook Business Page
If you're an admin or editor of a Facebook Page for your brand, you can also broadcast live from a desktop computer. This isn't as spontaneous as broadcasting from a mobile device (and, obviously, isn't as mobile), but this could be a good option for filming more static broadcasts. For example, we recently broadcast a Facebook Live panel in celebration of International Women's Day. The panelists and interviewer sat in place the entire time, an example of when broadcasting from a steadier device could be more effective.
Step 1: Go to your Page and tap the "Write something" box, as if you're writing a new post.
Tap the menu option to "See All," and click on "Start a Live Video."
Step 2: Write a compelling description of your video that will appear on your Page's Timeline and in the News Feed.
Choose a descriptive and enticing summary to draw viewers in and make them unmute your Facebook Live to start watching.
Then, click "Next."
Step 3: Give Facebook permission to use your computer's camera and microphone.
You won't be prompted for this again once you do it for the first time.
Step 4: Check to make sure your description and video view are final before starting your broadcast.
From here, you also have the option to share live video from an external device, such as a video camera or other recording device. Tap "click here" to set up that connection.
Step 5: Press "Go Live" to start your broadcast.
Facebook will give you a "3, 2, 1 ... " countdown before going live. Tap "Finish" when you're ready to end the broadcast.
Step 6: The broadcast will appear in the News Feed and on your Page's Timeline, where you can edit it by tapping the drop-down arrow in the upper right-hand corner.
From here, you can change the description, change the date of posting, or create a new Facebook post featuring the broadcast. If you want a video to garner more engagement, you can also pin it to the top of your brand's Page so it's the first post visitors see when they visit.
Now that you know how to broadcast from all devices, let's dive into how to analyze Facebook Live videos.
How to Analyze Your Live Video's Performance
How to Access Video Analytics on a Facebook Business Page
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To get started analyzing your Facebook Live broadcasts, head to the "Insights" tab at the top of your brand's Facebook Page:
Then, head to the "Videos" section of your analytics on the left-hand side of the screen.
From there, scroll down to the "Top Videos" section, and either choose a video from that menu to look into, or tap "Video Library" to look at all of the videos your Page has ever posted.
Now, let's dive into the nitty-gritty.
The performance analytics available for Facebook Live videos are similar to those of normal videos on Facebook, with some neat additions.
For Pre-recorded videos: Facebook lets you analyze minutes viewed, unique viewers, video views, 10-second views, average % completion, and a breakdown of reactions, comments, and shares.
For Facebook Live videos: Facebook lets you analyze all the metrics listed above, plus peak live viewers, total views, average watch time, people reached, and the demographics of who watched your video.
In addition to all of these static numbers, you can click into each metric to see how it changed over time when the video was live. For example, if we click into "Peak Live Viewers," we'll see this interactive graph of video viewers over time:
Then, head to the "Videos" section of your analytics on the left-hand side of the screen.
From there, scroll down to the "Top Videos" section, and either choose a video from that menu to look into, or tap "Video Library" to look at all of the videos your Page has ever posted.
Now, let's dive into the nitty-gritty.
The performance analytics available for Facebook Live videos are similar to those of normal videos on Facebook, with some neat additions.
For Pre-recorded videos: Facebook lets you analyze minutes viewed, unique viewers, video views, 10-second views, average % completion, and a breakdown of reactions, comments, and shares.
For Facebook Live videos: Facebook lets you analyze all the metrics listed above, plus peak live viewers, total views, average watch time, people reached, and the demographics of who watched your video.
In addition to all of these static numbers, you can click into each metric to see how it changed over time when the video was live. For example, if we click into "Peak Live Viewers," we'll see this interactive graph of video viewers over time:
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