Facebook Live
How to Use Facebook Live: The Ultimate Guide
How to Use Facebook Live
Download our Facebook Live guide to learn how to increase your social following and brand awareness through live video.
Go to the News Feed, and tap the "Live" option denoted by the camcorder icon.
Give Facebook access to your camera and microphone when prompted.
Choose your privacy setting.
Write a compelling description.
Tag friends, choose your location, or add an activity.
Set up your camera view.
Add lenses, filters, or writing and drawing to your video.
In April 2016, Facebook launched Facebook Live: a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.
Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular -- videos see 3X the engagement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.
Why are marketers getting so excited about Facebook Live? Because it's a fun and fairly simple way for them to use the power of video to communicate their brand stories, and build authentic relationships with fans and followers -- in real time.
However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform. This guide will help you learn the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how it performs.
In this post, we'll walk through how to broadcast on Facebook Live, how to analyze your live video's performance, and several tips and tricks for getting the most out of the platform. (Click here to skip down to the tips.)
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Facebook Live started as a mobile-only broadcasting feature, but now, Facebook Pages can broadcast from either mobile devices or desktop computers. We'll go over how to broadcast from mobile and desktop devices in the sections below.
How to Broadcast on Facebook Live via Mobile
Step 1: Go to the News Feed, and tap the "Live" option denoted by the camcorder icon.
You can also go live on your own Facebook profile. Open up the status bar by tapping the text that reads "What's on your mind?" Then, select the "Live Video" option from the menu.
Step 2: Give Facebook access to your camera and microphone when prompted.
You'll stop receiving these prompts after the first time you use it.
Step 3: Choose your privacy setting.
If you're posting for a brand, you'll probably want to make it public. If you're posting as yourself, you might want to reserve your broadcast for friends. But if you're new to Facebook Live and want to test it out first, or want to see what something will look like, then switch the privacy setting to "Only Me." You can find the "Only Me" option by clicking "More" and scrolling all the way to the bottom.
How to Use Facebook Live
Download our Facebook Live guide to learn how to increase your social following and brand awareness through live video.
Go to the News Feed, and tap the "Live" option denoted by the camcorder icon.
Give Facebook access to your camera and microphone when prompted.
Choose your privacy setting.
Write a compelling description.
Tag friends, choose your location, or add an activity.
Set up your camera view.
Add lenses, filters, or writing and drawing to your video.
In April 2016, Facebook launched Facebook Live: a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.
Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular -- videos see 3X the engagement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.
Why are marketers getting so excited about Facebook Live? Because it's a fun and fairly simple way for them to use the power of video to communicate their brand stories, and build authentic relationships with fans and followers -- in real time.
However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform. This guide will help you learn the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how it performs.
In this post, we'll walk through how to broadcast on Facebook Live, how to analyze your live video's performance, and several tips and tricks for getting the most out of the platform. (Click here to skip down to the tips.)
Hi 👋 What's your name?
First NameLast Name
Hi undefined, what's your email address?
Email AddressPrivacy Policy
And your phone number?
Phone NumberFor our own records only, HubSpot will never sell your information
What is your company's name and website?
CompanyWebsite
How many employees work there?
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy PolicyGet the Guide
Facebook Live started as a mobile-only broadcasting feature, but now, Facebook Pages can broadcast from either mobile devices or desktop computers. We'll go over how to broadcast from mobile and desktop devices in the sections below.
How to Broadcast on Facebook Live via Mobile
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Step 1: Go to the News Feed, and tap the "Live" option denoted by the camcorder icon.
You can also go live on your own Facebook profile. Open up the status bar by tapping the text that reads "What's on your mind?" Then, select the "Live Video" option from the menu.
Step 2: Give Facebook access to your camera and microphone when prompted.
You'll stop receiving these prompts after the first time you use it.
Step 3: Choose your privacy setting.
If you're posting for a brand, you'll probably want to make it public. If you're posting as yourself, you might want to reserve your broadcast for friends. But if you're new to Facebook Live and want to test it out first, or want to see what something will look like, then switch the privacy setting to "Only Me." You can find the "Only Me" option by clicking "More" and scrolling all the way to the bottom.
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