Google inc Apps
Google's 10 Best Mobile Apps
Mobile searches continue to increase dramatically; in the fourth quarter of 2012 nearly 20 percent of organic search and direct visits came from mobile devices. Many predict mobile will become the primary way people access Google services within the next year or so.
Does that spell trouble for Google revenues? Probably not.
"Google has managed to transform itself into a 'mobile first' company," says Larry Kim, the founder and CTO of WordStream, a PPC technology and search engine marketing software company that just published research on how Google makes money from mobile.
"That's why Google is totally restructuring the way AdWords, its pay-per-click advertising platform, works," Larry says. "Google wants more businesses advertising on mobile so it's making mobile PPC radically simpler... and in the process developing a number of killer mobile apps."
Here's Larry with his look at 10 notable apps:
Google's super star app needs no introduction. Google Maps is the leader in the mobile map and GPS space. With quick and reliable directions, Google Maps get users where they need to go, whether traveling by car, public transport, or doggin' it on foot.
On top of their initial map success Google Maps also offers indoor maps (think museums, airports), 3D maps, and a street view feature. Google Maps also has a built-in search option for finding nearby local businesses in your moments of need.
Google Now is a recent addition to the Google apps team, giving users the latest news and updates for what matters most to them as individuals. It's done through a card selection system where users mark "cards" (basically categories) that they deem important.
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Mobile searches continue to increase dramatically; in the fourth quarter of 2012 nearly 20 percent of organic search and direct visits came from mobile devices. Many predict mobile will become the primary way people access Google services within the next year or so.
Does that spell trouble for Google revenues? Probably not.
"Google has managed to transform itself into a 'mobile first' company," says Larry Kim, the founder and CTO of WordStream, a PPC technology and search engine marketing software company that just published research on how Google makes money from mobile.
"That's why Google is totally restructuring the way AdWords, its pay-per-click advertising platform, works," Larry says. "Google wants more businesses advertising on mobile so it's making mobile PPC radically simpler... and in the process developing a number of killer mobile apps."
Here's Larry with his look at 10 notable apps:
Google's super star app needs no introduction. Google Maps is the leader in the mobile map and GPS space. With quick and reliable directions, Google Maps get users where they need to go, whether traveling by car, public transport, or doggin' it on foot.
On top of their initial map success Google Maps also offers indoor maps (think museums, airports), 3D maps, and a street view feature. Google Maps also has a built-in search option for finding nearby local businesses in your moments of need.
Google Now is a recent addition to the Google apps team, giving users the latest news and updates for what matters most to them as individuals. It's done through a card selection system where users mark "cards" (basically categories) that they deem important.
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Sports junkies can get immediate game updates about their favorite teams, while music fans can get the latest news about concerts coming to their area. Google Now can also track your commute route and tell you the next train you need to catch or which roads to beat the traffic.
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