New Facebook Page
Facebook now has over 1.65 billion monthly active users. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook.
Great! So where should you start? And is there an easy blueprint to follow?
From creating our Facebook Business page to posting several hundred times over the past few years, we’ve experimented a lot with various Facebook marketing tips and have enjoyed figuring out the best way to create and manage our Facebook page here at Buffer. I’d love to share with you how the process has worked so far from start until now!
Once you’ve created your Facebook Business page, we’d love to help schedule and analyze your posts — so you can drive more Facebook traffic and engagement in less time.
Since things continue to change regularly with Facebook and its algorithm, consider this A to Z guide as a great jumping off point for creating a Facebook business page and growing your audience. Start here, test what works for your individual business and brand, and make changes as you learn.
How to Create a Facebook Business Page in 5 Simple Steps
Step 1: Fill out your basic business info
Open the following URL to create a business page on Facebook:
https://www.facebook.com/pages/create.php
Once there, you’ll choose one of the following six categories for your page:
Local business or place
Company, organization, or institution
Brand or product
Artist, band, or public figure
Entertainment
Cause or community
Keep in mind that you can change the category and name later on if needed.
Also, at this stage, it might be helpful to know that a physical address figures prominently in the setup of a local business or place, and the actual Facebook page will appear differently as well.
Here’s the look for a local business:
Here’s the look for a company or brand:
It’s something to think about when choosing a category.
Following the category selection, the next setup screen will ask for a descriptive sentence or two about your page, a URL, a Facebook page URL, and a profile picture. If you’ve selected a local business, you’ll also have the ability to select category tags to further define what your store sells.
About your page – You get 155 characters to describe your page. This description appears prominently near the top of your Facebook page on both desktop and mobile. Be as descriptive and helpful as possible.
URL – The web address for your store, company, or brand.
Facebook URL / username – You may have the option to choose a custom vanity URL for your page, i.e. facebook.com/yourbrandname.
(Facebook will ask that you reach 25 fans first before you can unlock a custom Facebook URL)
Profile picture – Upload a main profile picture/icon for your page. This photo will appear as your icon every time you comment on a post or publish in a news feed. Square dimensions are best. Facebook will force rectangular photos to be cropped to squares.
Profile pictures should be at least 180 pixels wide by 180 pixels tall.Here is a full list of the sizes that Facebook uses for your profile picture in various places around the site:
The main profile image on your page – 160 x 160
In a news feed – 100 x 100
In your timeline – 86 x 86
Next to comments – 43 x 43
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The final two steps in the setup process include adding your page to your main Facebook menu (so you can access it quickly and easy each time you log in) and setting up a Facebook ad to promote your new page. These options can be skipped for now.
Step 2: Create an awesome cover image in a snap (no
Facebook now has over 1.65 billion monthly active users. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook.
Great! So where should you start? And is there an easy blueprint to follow?
From creating our Facebook Business page to posting several hundred times over the past few years, we’ve experimented a lot with various Facebook marketing tips and have enjoyed figuring out the best way to create and manage our Facebook page here at Buffer. I’d love to share with you how the process has worked so far from start until now!
Once you’ve created your Facebook Business page, we’d love to help schedule and analyze your posts — so you can drive more Facebook traffic and engagement in less time.
Since things continue to change regularly with Facebook and its algorithm, consider this A to Z guide as a great jumping off point for creating a Facebook business page and growing your audience. Start here, test what works for your individual business and brand, and make changes as you learn.
How to Create a Facebook Business Page in 5 Simple Steps
Step 1: Fill out your basic business info
Open the following URL to create a business page on Facebook:
https://www.facebook.com/pages/create.php
Once there, you’ll choose one of the following six categories for your page:
Local business or place
Company, organization, or institution
Brand or product
Artist, band, or public figure
Entertainment
Cause or community
Keep in mind that you can change the category and name later on if needed.
Also, at this stage, it might be helpful to know that a physical address figures prominently in the setup of a local business or place, and the actual Facebook page will appear differently as well.
Here’s the look for a local business:
Here’s the look for a company or brand:
It’s something to think about when choosing a category.
Following the category selection, the next setup screen will ask for a descriptive sentence or two about your page, a URL, a Facebook page URL, and a profile picture. If you’ve selected a local business, you’ll also have the ability to select category tags to further define what your store sells.
About your page – You get 155 characters to describe your page. This description appears prominently near the top of your Facebook page on both desktop and mobile. Be as descriptive and helpful as possible.
URL – The web address for your store, company, or brand.
Facebook URL / username – You may have the option to choose a custom vanity URL for your page, i.e. facebook.com/yourbrandname.
(Facebook will ask that you reach 25 fans first before you can unlock a custom Facebook URL)
Profile picture – Upload a main profile picture/icon for your page. This photo will appear as your icon every time you comment on a post or publish in a news feed. Square dimensions are best. Facebook will force rectangular photos to be cropped to squares.
Profile pictures should be at least 180 pixels wide by 180 pixels tall.Here is a full list of the sizes that Facebook uses for your profile picture in various places around the site:
The main profile image on your page – 160 x 160
In a news feed – 100 x 100
In your timeline – 86 x 86
Next to comments – 43 x 43
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The final two steps in the setup process include adding your page to your main Facebook menu (so you can access it quickly and easy each time you log in) and setting up a Facebook ad to promote your new page. These options can be skipped for now.
Step 2: Create an awesome cover image in a snap (no
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