How do you make a poll on Facebook
For example, if you make a mistake during your Facebook Live, ask viewers to write in the comments if they've made the same mistake, too.
7) Encourage viewers to Like and share the video.
One of the primary ways Facebook's algorithm ranks a post is by how many people Like and share it. The more people who Like and share your live broadcast, the more it'll show up in people's News Feeds.
But when people are watching a video, they may be more distracted from Liking and sharing it than they would a text or photo post. (That's something the folks at Facebook noticed about video content early on, which is why they began monitoring other video engagement signals as well, like turning on the volume.)
In Refinery29's video, you'll notice Lucie explicitly asks viewers to Like and share the video many times throughout. Here are a few examples:
"If you like this broadcast and share it right now, you guys will be part of this brand new series that's starting right now on Refinery29."
"If you guys share this broadcast, you'll be part of history. And what's better than being part of history?"
"Thumbs up if you like Hamilton."
"Thank you guys for all these Likes. My screen is absurdly blue right now because I'm getting tons of thumbs up."
"Share this with your best girlfriend who you think is strong and powerful."
I like the last example the best because she's asking viewers to share it with a specific type of person -- in this case, a best girlfriend. This might prompt viewers to think, "Hey, she's right, my friend Stacy might like this" and then share it with that specific friend.
8) Engage with commenters, and call them out by name.
The number of comments on your broadcast is another way to get Facebook to give it a higher relevancy score, making it more likely to show up on people's News Feeds. So encourage your viewers to comment, and engage with people who are commenting by answering their questions and calling them out by name. Not only will it get more people to comment, but it's also a fun way to include your viewers in the live experience, which could make them stick around longer.
In the Refinery29 video, Lucie was constantly engaging with viewers and commenters. At one point, for example, she said, "We're so excited to see you guys! Do you have any questions for someone who lives in New York City?" Then, she read a few of the comments that came in and responded to them -- using commenters' first names.
We do this here at HubSpot with our Facebook Live broadcasts, too. Check out all the chatter in the comments -- we used those questions to keep our discussion going.
7) Encourage viewers to Like and share the video.
One of the primary ways Facebook's algorithm ranks a post is by how many people Like and share it. The more people who Like and share your live broadcast, the more it'll show up in people's News Feeds.
But when people are watching a video, they may be more distracted from Liking and sharing it than they would a text or photo post. (That's something the folks at Facebook noticed about video content early on, which is why they began monitoring other video engagement signals as well, like turning on the volume.)
In Refinery29's video, you'll notice Lucie explicitly asks viewers to Like and share the video many times throughout. Here are a few examples:
"If you like this broadcast and share it right now, you guys will be part of this brand new series that's starting right now on Refinery29."
"If you guys share this broadcast, you'll be part of history. And what's better than being part of history?"
"Thumbs up if you like Hamilton."
"Thank you guys for all these Likes. My screen is absurdly blue right now because I'm getting tons of thumbs up."
"Share this with your best girlfriend who you think is strong and powerful."
I like the last example the best because she's asking viewers to share it with a specific type of person -- in this case, a best girlfriend. This might prompt viewers to think, "Hey, she's right, my friend Stacy might like this" and then share it with that specific friend.
8) Engage with commenters, and call them out by name.
The number of comments on your broadcast is another way to get Facebook to give it a higher relevancy score, making it more likely to show up on people's News Feeds. So encourage your viewers to comment, and engage with people who are commenting by answering their questions and calling them out by name. Not only will it get more people to comment, but it's also a fun way to include your viewers in the live experience, which could make them stick around longer.
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In the Refinery29 video, Lucie was constantly engaging with viewers and commenters. At one point, for example, she said, "We're so excited to see you guys! Do you have any questions for someone who lives in New York City?" Then, she read a few of the comments that came in and responded to them -- using commenters' first names.
We do this here at HubSpot with our Facebook Live broadcasts, too. Check out all the chatter in the comments -- we used those questions to keep our discussion going.
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Facebook has greatly reduced the distribution of our stories in our readers' newsfeeds and is instead promoting mainstream media sources. When you share to your friends, however, you greatly help distribute our content. Please take a moment and consider sharing this article with your friends and family. Thank you.