Send a Simple Poll
Add Mail Chimp's simple poll or survey merge tags to your email campaign to gauge subscriber opinion about a topic. The poll merge tag inserts question and rating scale, and the survey merge tag inserts a question with answer options you create. You can include multiple polls in a single campaign, but only one survey per campaign. To include multiple survey questions, consider an integration.
In this article, you'll learn how to add and customize a poll or survey in your campaign, and how to track and use the results with reports and segments.
Add a Simple Poll to a Campaign
To add a simple poll to an email campaign, follow these steps.
In the Content section of the Campaign Builder, click Edit Design.
On the Design step, click to edit the text content block you want to work with.
Type or paste the poll merge tag into the editor, using the following syntax: *|POLL:RATING:x|*
Type or paste your poll question text here.
*|END:POLL|*
Click Save & Close.
The x value in the merge tag determines the orientation of the poll in your campaign and can be either H or V. To position the poll horizontally, replace x with H. For vertical orientation, like in a sidebar, replace x with V.
You can add as many poll merge tags in a single campaign as you want. Just be sure to close each *|POLL:RATING:x|* tag with a corresponding *|END:POLL|* tag to keep the responses separate.
When a subscriber receives the campaign containing your simple poll, the merge tags populate into a clickable rating scale.
Note
The lowest and highest labels in the simple poll can't be changed or translated. To have more control over the language, consider using a survey merge tag.
Add a Survey to a Campaign
To add a survey to an email campaign, follow these steps.
In the Content section of the Campaign Builder, click Edit Design.
On the Design step, click to edit the text content block where you want to add the survey.
Type or paste your survey question into the editor.
Below the survey question, type or paste the *|SURVEY:|* merge tag into the editor. Type the survey response you want after the colon, and use a separate *|SURVEY:|* merge tag for each response. For example:On average, how many cups of coffee do you drink a day? *|SURVEY: None|* *|SURVEY: 1–2|* *|SURVEY: 3–5|* *|SURVEY: Too many to count|*
Tips
Here are four things to be aware of before you send your survey campaign.
For tracking purposes, subscribers can only vote once.
Include only one survey per campaign. The system would link all the response options to the first question, because it can't recognize the placement of *|SURVEY: Response|* tags in the campaign. Subscribers would see all of the questions, but only able to answer one.
Be sure each survey response is unique. For example, you can't have *|SURVEY: Yes|* more than once in the same campaign. The survey responses can be as long as you want, but the text will truncate at 255 characters when viewed in the reports.
Survey merge tags inherit the link style for the section of the campaign they're in. You can style the links individually, but we strongly recommend that you preview and test your campaign before you send to your subscribers to ensure changes don't interfere with the back-end code for the survey merge tags.
How it Looks
In this article, you'll learn how to add and customize a poll or survey in your campaign, and how to track and use the results with reports and segments.
Add a Simple Poll to a Campaign
To add a simple poll to an email campaign, follow these steps.
In the Content section of the Campaign Builder, click Edit Design.
On the Design step, click to edit the text content block you want to work with.
Type or paste the poll merge tag into the editor, using the following syntax: *|POLL:RATING:x|*
Type or paste your poll question text here.
*|END:POLL|*
Click Save & Close.
The x value in the merge tag determines the orientation of the poll in your campaign and can be either H or V. To position the poll horizontally, replace x with H. For vertical orientation, like in a sidebar, replace x with V.
You can add as many poll merge tags in a single campaign as you want. Just be sure to close each *|POLL:RATING:x|* tag with a corresponding *|END:POLL|* tag to keep the responses separate.
When a subscriber receives the campaign containing your simple poll, the merge tags populate into a clickable rating scale.
Note
The lowest and highest labels in the simple poll can't be changed or translated. To have more control over the language, consider using a survey merge tag.
Add a Survey to a Campaign
To add a survey to an email campaign, follow these steps.
In the Content section of the Campaign Builder, click Edit Design.
On the Design step, click to edit the text content block where you want to add the survey.
Type or paste your survey question into the editor.
Below the survey question, type or paste the *|SURVEY:|* merge tag into the editor. Type the survey response you want after the colon, and use a separate *|SURVEY:|* merge tag for each response. For example:On average, how many cups of coffee do you drink a day? *|SURVEY: None|* *|SURVEY: 1–2|* *|SURVEY: 3–5|* *|SURVEY: Too many to count|*
Tips
Here are four things to be aware of before you send your survey campaign.
For tracking purposes, subscribers can only vote once.
Include only one survey per campaign. The system would link all the response options to the first question, because it can't recognize the placement of *|SURVEY: Response|* tags in the campaign. Subscribers would see all of the questions, but only able to answer one.
Be sure each survey response is unique. For example, you can't have *|SURVEY: Yes|* more than once in the same campaign. The survey responses can be as long as you want, but the text will truncate at 255 characters when viewed in the reports.
Survey merge tags inherit the link style for the section of the campaign they're in. You can style the links individually, but we strongly recommend that you preview and test your campaign before you send to your subscribers to ensure changes don't interfere with the back-end code for the survey merge tags.
How it Looks
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