Facebook content search
12 Easy Ways to Find Engaging Facebook Content: My Secrets Revealed
Are you constantly looking for great, engaging Facebook content??
If you’re a good marketer, and you’ve done your marketing planning, you know your content creation gets a little easier. To be a good marketer, you really do need to go through your business goals and objectives, know about your target market (and if you’re really connecting with your consumer, you’ll have made target market personas), and have a good idea of a content strategy, with themes like lifestyles, products, and news. You can even make a monthly schedule with general ideas for what you’ll be posting about to best engage your Fans.
Once you’ve got your strategy in place, the daily content and creative part comes into play.
Where do you go to find those super engaging posts? How do you find inspiration for your Facebook content?
I’m always looking for new and interesting sources to get content ideas for my Pages, so I thought I’d share a few of my secrets with you. (Ok, I’m hoping you’ll share a few of your tips too!). (Also, check out 12 Brilliant Blog Post Ideas for Businesses if you’re looking for blog post ideas.)
How to Find Engaging Facebook Content Posts #1: Customer Feedback
Listen to your customer, find out what they want, and provide it to them. Yeah, that’s kind of marketing 101 in a nutshell, but it works - even when you’re looking for Facebook content.
Check your Facebook customer posts and comments, check your customer email, check your Twitter mentions. What are your customers asking you, what are they commenting on and what are they posting? Use these as a source of inspiration - they are your target market after all.
Make Facebook posts answering their questions (briefly), or addressing topics your Fans are commenting on.
For example, on the BMW Facebook Page, many of their Fans write on their wall, with photos of their new and their classic BMW cars:
BMW encourages this, and caters to the desire of seeing their driving machines. The BMW Facebook posts are pretty much splattered with well photographed images of their cars.
12 Easy Ways to Find Engaging Facebook Content: My Secrets Revealed
Are you constantly looking for great, engaging Facebook content??
If you’re a good marketer, and you’ve done your marketing planning, you know your content creation gets a little easier. To be a good marketer, you really do need to go through your business goals and objectives, know about your target market (and if you’re really connecting with your consumer, you’ll have made target market personas), and have a good idea of a content strategy, with themes like lifestyles, products, and news. You can even make a monthly schedule with general ideas for what you’ll be posting about to best engage your Fans.
Once you’ve got your strategy in place, the daily content and creative part comes into play.
Where do you go to find those super engaging posts? How do you find inspiration for your Facebook content?
I’m always looking for new and interesting sources to get content ideas for my Pages, so I thought I’d share a few of my secrets with you. (Ok, I’m hoping you’ll share a few of your tips too!). (Also, check out 12 Brilliant Blog Post Ideas for Businesses if you’re looking for blog post ideas.)
How to Find Engaging Facebook Content Posts #1: Customer Feedback
Listen to your customer, find out what they want, and provide it to them. Yeah, that’s kind of marketing 101 in a nutshell, but it works - even when you’re looking for Facebook content.
Check your Facebook customer posts and comments, check your customer email, check your Twitter mentions. What are your customers asking you, what are they commenting on and what are they posting? Use these as a source of inspiration - they are your target market after all.
Make Facebook posts answering their questions (briefly), or addressing topics your Fans are commenting on.
For example, on the BMW Facebook Page, many of their Fans write on their wall, with photos of their new and their classic BMW cars:
BMW encourages this, and caters to the desire of seeing their driving machines. The BMW Facebook posts are pretty much splattered with well photographed images of their cars.
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