Facebook Website Log in
Wondering how you can target your website visitors more effectively on Facebook?
When you let visitors log into your site with their Facebook profile, you can collect their
demographic attributes and other characteristics.
In this article, you’ll discover how to add Facebook Login to your website.
How to Use Facebook Login on Your Website by Peter Szanto on Social Media Examiner.
#1: Choose Which Data to Collect
Allow website visitors to register with Facebook Login.
Although it may be tempting to collect as much information as you can from visitors’ Facebook profiles, asking for permissions is a double-edged sword. Each data field you request is likely to decrease the opt-in rate.
So focus on the data that will be most helpful to your business and only ask permission to access this information. Here are some permissions that could be useful:
Email:
If you collect visitors’ email addresses with Facebook, you can avoid misspellings or obtaining that special email address people use only for registrations. Plus, you’ll collect valid, working emails that will match with custom audience uploads to social ad networks, like Facebook Ads or Google Ad Words.
Public Profile
With access to visitors’ public profiles, you’ll collect visitors’ names, the languages they speak, their age group, and gender. Among other things, you can use this information to create more effective and personal marketing messages.
Decide what information you want to collect from visitors’ Facebook profiles.
Likes let you learn about your visitors’ interests and preferences, allowing you to provide a much better experience for them. For instance, if you’re an ecommerce site, you could use this information to recommend products your visitors would like or offer suggestions based on their favorite activities.
With this permission, you can find out which of a visitor’s Facebook friends have registered at your site. This will help provide social proofand improve your recommendation engine.
Tip: If you call your visitors’ attention to the advantages of social login and clearly explain how their data will be used, they’ll be more likely to grant you the necessary permissions.
#2: Set Up Your Login App
In this article, you’ll discover how to add Facebook Login to your website.
How to Use Facebook Login on Your Website by Peter Szanto on Social Media Examiner.
#1: Choose Which Data to Collect
Allow website visitors to register with Facebook Login.
Although it may be tempting to collect as much information as you can from visitors’ Facebook profiles, asking for permissions is a double-edged sword. Each data field you request is likely to decrease the opt-in rate.
So focus on the data that will be most helpful to your business and only ask permission to access this information. Here are some permissions that could be useful:
Email:
If you collect visitors’ email addresses with Facebook, you can avoid misspellings or obtaining that special email address people use only for registrations. Plus, you’ll collect valid, working emails that will match with custom audience uploads to social ad networks, like Facebook Ads or Google Ad Words.
Public Profile
With access to visitors’ public profiles, you’ll collect visitors’ names, the languages they speak, their age group, and gender. Among other things, you can use this information to create more effective and personal marketing messages.
Decide what information you want to collect from visitors’ Facebook profiles.
Likes let you learn about your visitors’ interests and preferences, allowing you to provide a much better experience for them. For instance, if you’re an ecommerce site, you could use this information to recommend products your visitors would like or offer suggestions based on their favorite activities.
With this permission, you can find out which of a visitor’s Facebook friends have registered at your site. This will help provide social proofand improve your recommendation engine.
Tip: If you call your visitors’ attention to the advantages of social login and clearly explain how their data will be used, they’ll be more likely to grant you the necessary permissions.
#2: Set Up Your Login App
After you decide which permissions you want to request from your visitors, you’ll need to build a Facebook application that can handle them. Fortunately, it’s not as complicated as it might sound.
To get started, you’ll need to create a developers account on Facebook. To do this, navigate to developers.facebook.com and log in with your Facebook credentials. Then click Create App in the upper-right corner.
Click Create App after logging into your Facebook developers account.
In the pop-up window, type in a name for your app and choose the category that best describes your website.
Fill in the details for your new Facebook app.
After you’ve successfully created your app (and gotten past the captcha), click the Get Started button for Facebook Login.
Click Get Started next to Facebook Login.
Next click Settings > Basic in the left sidebar.
Go to Settings > Basic in your Facebook developers dashboard.
Then add a link to the privacy policy and the terms of use on your website, and check your contact email.
Add a link to your website privacy policy and terms of use.
Click on +Add Platform and select the Website option.
Select Website as your Facebook app platform.
Add the URL of your site. Make sure you use the correct form of the URL(for example, https://mydomain.com); otherwise, the integration won’t work.
Add the URL for your website.
At this point, you can go ahead and publish your app. Don’t be concerned that no one will find your app at this point. You can publish it in the App Review menu (under Settings).
#3: Submit Your Login App for Review
The next step is to add extra permissions (development and app review as well).
If your app asks for permission from website visitors to access information other than their email address, friend list, and public profile info, you’ll need approval from Facebook before you can start using the app.
Here’s how to ask for permission to access user likes. First, navigate to App Review on your dashboard and click Start a Submission.
Under App Review, click Start a Submission.
Scroll down and select the user_likes option and click Add 1 Item.
Select which items you want to include in your Facebook app submission.
To get access to the likes, you’ll need to provide a step-by-step description of the login process on your website. Facebook’s evelopers Guide details everything you need to know about its requirements.
You’ll also need to explain what you’ll use the likes for. To do this, click the Edit Notes link.
Click Edit Notes under Current Submission.
Now provide a brief description of how your app will work.
Explain how you’ll use the Facebook likes data you collect.
For example, here’s one way you might explain how you’ll use likes for website personalization:
We need access to a person’s list of interests to create a personalized experience by surfacing content related to a person’s social profile.
Using permissions will allow us to visibly change the structure of the website and prioritize content based on the user’s interests.
In addition to this description, you could provide the URL of the site to show your app in action and explain how it will change after visitors use the Login button.
You can also attach a video about the login process on your site. In your video, record and narrate at least the following events on your site:
How a person logs in with Facebook. Explain the placement of the Login button and how it works.
How a person sees this permission used in your app. For example, illustrate how user likes could modify the content of the website
To get started, you’ll need to create a developers account on Facebook. To do this, navigate to developers.facebook.com and log in with your Facebook credentials. Then click Create App in the upper-right corner.
Click Create App after logging into your Facebook developers account.
In the pop-up window, type in a name for your app and choose the category that best describes your website.
Fill in the details for your new Facebook app.
After you’ve successfully created your app (and gotten past the captcha), click the Get Started button for Facebook Login.
Click Get Started next to Facebook Login.
Next click Settings > Basic in the left sidebar.
Go to Settings > Basic in your Facebook developers dashboard.
Then add a link to the privacy policy and the terms of use on your website, and check your contact email.
Add a link to your website privacy policy and terms of use.
Click on +Add Platform and select the Website option.
Select Website as your Facebook app platform.
Add the URL of your site. Make sure you use the correct form of the URL(for example, https://mydomain.com); otherwise, the integration won’t work.
Add the URL for your website.
At this point, you can go ahead and publish your app. Don’t be concerned that no one will find your app at this point. You can publish it in the App Review menu (under Settings).
#3: Submit Your Login App for Review
The next step is to add extra permissions (development and app review as well).
If your app asks for permission from website visitors to access information other than their email address, friend list, and public profile info, you’ll need approval from Facebook before you can start using the app.
Here’s how to ask for permission to access user likes. First, navigate to App Review on your dashboard and click Start a Submission.
Under App Review, click Start a Submission.
Scroll down and select the user_likes option and click Add 1 Item.
Select which items you want to include in your Facebook app submission.
To get access to the likes, you’ll need to provide a step-by-step description of the login process on your website. Facebook’s evelopers Guide details everything you need to know about its requirements.
You’ll also need to explain what you’ll use the likes for. To do this, click the Edit Notes link.
Click Edit Notes under Current Submission.
Now provide a brief description of how your app will work.
Explain how you’ll use the Facebook likes data you collect.
For example, here’s one way you might explain how you’ll use likes for website personalization:
We need access to a person’s list of interests to create a personalized experience by surfacing content related to a person’s social profile.
Using permissions will allow us to visibly change the structure of the website and prioritize content based on the user’s interests.
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In addition to this description, you could provide the URL of the site to show your app in action and explain how it will change after visitors use the Login button.
You can also attach a video about the login process on your site. In your video, record and narrate at least the following events on your site:
How a person logs in with Facebook. Explain the placement of the Login button and how it works.
How a person sees this permission used in your app. For example, illustrate how user likes could modify the content of the website
