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Because your competing against all the other pieces of content on a user's newsfeed, it's important that your ad is visually appealing. Make creative assets that are colorful, bold, and/or interesting in some way.
While there are plenty of ways you can make a visually appealing ad, don't just find the brightest, most colorful image and plop it on your ad. Whatever creative assets you use should accurately illustrate what you're offering through the ad.
As you experiment with Facebook Ads, test out the success of different types of creative assets, and find out what works best for your target audience. Try testing videos, GIFs, and other types of images. Overtime, track the click-through and conversion rates of different creative types to optimize your ads strategy for the future.
2) Create compelling copy
The copy of your ad should have a clear message to your audience. When writing copy, write it so that your target audience can easily understand what you're offering, why it's relevant to them, and why they should request more information now.
Because your goal is to get someone to submit information right then and there, be sure to add urgency to your ad. Don't just say "Learn More" and hope for the best. Instead, include an offer with an expiration date so the user feels compelled to download or sign up for the offer now.
If you're retargeting users who have previously been to your site, add context to the copy to remind them why they visited your site in the first place and how your company's offers can help them.
3) Include a clear call-to-action.
Part of writing compelling copy is making sure the call-to-action is clear and prominent. You can't just use a Facebook Ad to tell your target audience what you company is and expect them to click a button to "Learn More" without giving them a clear value offer. What will they get from you when they fill out information?
Offer your audience something they can't refuse. Whether you're offering an event, discount, content offering, subscription, etc, make sure the audience knows what they will get when they "Sign Up," "Learn More," "Download," etc.
4) Target the right users with relevant offers
A key piece of creating successful Facebook Ads is targeting people that are actually going to be the most interested in what you have to offer. Don't spray and pray, instead, spend your ad budget most effectively by learning to get the most out of Facebook's targeting features.
In general, your goal with Facebook Ads should be to reach new audiences. However, because you're also trying to collect lead information on the spot, it's also important not to ask for too much to soon.
That's why lead ads are especially useful in retargeting campaigns. Use tracking pixels on your website to find out who is visiting your website but not converting, and use lead ads to nurture them back into you ecosystem.
This blog post didn't cover a full picture of Facebook Ads targeting strategy, but luckily, we created a free guide to walk you through it.
While there are plenty of ways you can make a visually appealing ad, don't just find the brightest, most colorful image and plop it on your ad. Whatever creative assets you use should accurately illustrate what you're offering through the ad.
As you experiment with Facebook Ads, test out the success of different types of creative assets, and find out what works best for your target audience. Try testing videos, GIFs, and other types of images. Overtime, track the click-through and conversion rates of different creative types to optimize your ads strategy for the future.
2) Create compelling copy
The copy of your ad should have a clear message to your audience. When writing copy, write it so that your target audience can easily understand what you're offering, why it's relevant to them, and why they should request more information now.
Because your goal is to get someone to submit information right then and there, be sure to add urgency to your ad. Don't just say "Learn More" and hope for the best. Instead, include an offer with an expiration date so the user feels compelled to download or sign up for the offer now.
If you're retargeting users who have previously been to your site, add context to the copy to remind them why they visited your site in the first place and how your company's offers can help them.
3) Include a clear call-to-action.
Part of writing compelling copy is making sure the call-to-action is clear and prominent. You can't just use a Facebook Ad to tell your target audience what you company is and expect them to click a button to "Learn More" without giving them a clear value offer. What will they get from you when they fill out information?
Offer your audience something they can't refuse. Whether you're offering an event, discount, content offering, subscription, etc, make sure the audience knows what they will get when they "Sign Up," "Learn More," "Download," etc.
4) Target the right users with relevant offers
A key piece of creating successful Facebook Ads is targeting people that are actually going to be the most interested in what you have to offer. Don't spray and pray, instead, spend your ad budget most effectively by learning to get the most out of Facebook's targeting features.
In general, your goal with Facebook Ads should be to reach new audiences. However, because you're also trying to collect lead information on the spot, it's also important not to ask for too much to soon.
That's why lead ads are especially useful in retargeting campaigns. Use tracking pixels on your website to find out who is visiting your website but not converting, and use lead ads to nurture them back into you ecosystem.
This blog post didn't cover a full picture of Facebook Ads targeting strategy, but luckily, we created a free guide to walk you through it.
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