Voting post on facebook
But here’s a question for you – are you utilizing your social media presence to its fullest potential?
Well, chances are you’re missing the mark by underutilizing at least one tool at your disposal – Facebook polls.
But you may be wondering why should you bother spending time doing all the work that comes along with polling your audience?
Why you should use polls in your social media strategy
Well, consider this:
Successful Facebook pages incorporate polls and contest into their overall social strategy. According to Econsultancy, the social teams behind Coca-Cola and Starbucks frequency pose questions to their audiences. According to newBrandAnalytics, “some companies have already ditched surveys” and are now turning to social feedback to in an effort to understand customer experience.
Reaching your business goals hinges on a deep understanding of your customers and prospects. And through Facebook, you have access to a large massive audience of individuals who might not usually complete “traditional” surveys that pop up on websites or that are sent through email.
There’s no use in worrying about “bothering” your fans – they’ve already demonstrated their interest by “liking” your page. So why not give them an opportunity to get involved and give you feedback on existing products or planned product feature releases, the types of content and service they’d like to see on your page as well as monitor customer satisfaction and gather information on other topics relevant for your business?
Now that you understand the arguments in favor of polling your audience, let’s get into the HOW-TO and explore the tools available for the task, from the most basic to those with a wider range of features.