How to get Instagram Analytics
Do you want a better way to analyze your Instagram marketing efforts?
Looking for free tools to help?
The right Instagram tools can provide analytics to inform your social media strategy and content scheduling.
In this article, you’ll discover five free Instagram analytics tools for marketers.
5 Free Instagram Analytics Tools for Marketers by Jill Holtz on Social Media Examiner.
#1: Instagram Insights
If you’ve set up your Instagram business account, you have access to free analytics through the Instagram app.
Instagram Insights provides basic stats for assessing your Instagram marketing efforts. Find out more about your followers, when they’re on Instagram, and what your top posts are. This information willhelp you choose content more likely to resonate with your audience.
On the downside, you have to navigate the app a bit to see all of these stats. It would be nice if Instagram would let you view this data on desktop or download your results.
Access Your Instagram Insights
To access these insights, tap the bar chart icon in the top-right corner of the app.
Tap the bar chart icon to access Instagram Insights from the Instagram app.
The first analytics screen shows high-level insights for the last week and comparison stats for the week before. You can view your total impressions, reach, profile views, and website clicks. It also shows your top posts and stats for your Instagram stories from the last 24 hours.
View high-level stats on the first screen of your Instagram insights.
Swipe to the right to see your reach.
Looking for free tools to help?
The right Instagram tools can provide analytics to inform your social media strategy and content scheduling.
In this article, you’ll discover five free Instagram analytics tools for marketers.
5 Free Instagram Analytics Tools for Marketers by Jill Holtz on Social Media Examiner.
#1: Instagram Insights
If you’ve set up your Instagram business account, you have access to free analytics through the Instagram app.
Instagram Insights provides basic stats for assessing your Instagram marketing efforts. Find out more about your followers, when they’re on Instagram, and what your top posts are. This information willhelp you choose content more likely to resonate with your audience.
On the downside, you have to navigate the app a bit to see all of these stats. It would be nice if Instagram would let you view this data on desktop or download your results.
Access Your Instagram Insights
To access these insights, tap the bar chart icon in the top-right corner of the app.
Tap the bar chart icon to access Instagram Insights from the Instagram app.
The first analytics screen shows high-level insights for the last week and comparison stats for the week before. You can view your total impressions, reach, profile views, and website clicks. It also shows your top posts and stats for your Instagram stories from the last 24 hours.
View high-level stats on the first screen of your Instagram insights.
Swipe to the right to see your reach.
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On the first screen of your Instagram insights, swipe right to view your reach.
Swipe right again to view profile views.
Swipe right again to view profile views.