Facebook tr. Facebook Pixel
It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion).
Tracked conversions appear in the Facebook Ads Manager and in the Facebook Analytics dashboard, where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for dynamic ads campaigns, and to analyze that effectiveness of your website's conversion funnels.
If you want to track User activity in a mobile app, refer to our App Events documentation instead.
Requirements
In order to implement the pixel, you will need:
access to your website's code base
your pixel's base code or its ID
access to the Facebook Ads Manager
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