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How to Create Facebook Lead Ads: A Beginner's Guide
If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads.
But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective?
Typically, lead generation marketers collect information through form submissions on a website. First, the marketer promotes a specific offer -- like a gated ebook or coupon -- and then an interested user will fill out a lead form to claim the offer.
While this method does work and helps get exposure to your site, it has one important problem: it requires users to leave the place where the offer was promoted to click through your conversion path. For marketers, this means bounce-rates at every point along the process. And that's not ideal.
Ever wish you could just reach people and collect information from them without asking them leave the social network they're already browsing? Well, you can -- with Facebook Lead Ads.
In this article, we'll go over the basics of Facebook lead ads: what they are, why they matter, and how you can start using them effectively in your own marketing campaigns.
What is a Facebook Lead Ad?
A Facebook lead ad is an ad type you can purchase through the Facebook for Business platform. Instead of sending users to a landing page where they fill out a lead form on your website, Facebook lead ads allow potential customers to access your offers without ever leaving the Facebook app.
This feature means you can capture lead information from the Facebook platform and avoid the friction of a longer click-through path for the user.
If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads.
But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective?
Typically, lead generation marketers collect information through form submissions on a website. First, the marketer promotes a specific offer -- like a gated ebook or coupon -- and then an interested user will fill out a lead form to claim the offer.
While this method does work and helps get exposure to your site, it has one important problem: it requires users to leave the place where the offer was promoted to click through your conversion path. For marketers, this means bounce-rates at every point along the process. And that's not ideal.
Ever wish you could just reach people and collect information from them without asking them leave the social network they're already browsing? Well, you can -- with Facebook Lead Ads.
In this article, we'll go over the basics of Facebook lead ads: what they are, why they matter, and how you can start using them effectively in your own marketing campaigns.
What is a Facebook Lead Ad?
A Facebook lead ad is an ad type you can purchase through the Facebook for Business platform. Instead of sending users to a landing page where they fill out a lead form on your website, Facebook lead ads allow potential customers to access your offers without ever leaving the Facebook app.
This feature means you can capture lead information from the Facebook platform and avoid the friction of a longer click-through path for the user.
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Facebook lead ads allow prospects to sign up for your offers or request other types of offers -- such as pricing guides, product demos, or free trials -- directly within the Facebook platform. Facebook lead ads are also designed with the user in mind; when a user clicks on a lead ad, Facebook creates an auto-fill form with information the user has already submitted to Facebook.