Basic Facebook Guide: Facebook poll Tool

Facebook poll tool

8 Tools to Create Highly Engaging Facebook Polls

8 Tools to Create Highly Engaging Facebook Polls
Home » Blog » Social Media » 8 Tools to Create Highly Engaging Facebook Polls
I love talking about Facebook.
We all know Facebook is important.
Sometimes people focus on it for the wrong reasons, though.
A viral Facebook following can’t be faked with bought likes and fans.
Here’s a video explaining why these fake followings don’t matter for your bottom line.

Fake likes and followings on any platform are a waste.
Numbers look great when they’re large, but not unless they’re engaged. Otherwise you’re speaking to an empty room.
With that being said, Facebook is still a great place to get audiences engaged.
There’s a wide range of people around the world voluntarily providing valuable information about their lifestyle, choices, and social circles.

Here’s the breakdown of Facebook’s demographics from Pew Research Center.
This is a wide-reaching spectrum of ages, incomes, educations, and living situations.
Facebook isn’t the best place to expand your brand’s organic reach.
It’s a place to foster deeper relationships with audiences that already feel a brand connection.
In fact, if you don’t have a large Facebook following like mine, your content is unlikely to reach anyone at all.
I’m not saying that to brag, but simply to point out the facts.
Every entrepreneur wants to believe he or she has the one right answer to make the world a better place.
Facebook is where all the statistics say to go, but it’s not easy to get people to engage.
The trick is to create highly focused and specialized polls to fill in the blanks on valuable information about your customers.

Facebook polls can also lead people further into your conversion funnel for repeat business.
I’m going to lay out some tools to create effective Facebook polls in a minute, but first I’ll explain why these polls are so effective.
Why Facebook polls work
BuzzSumo recently conducted research on which posts are most and least effective on Facebook.
Obviously visual content performed well, but what’s more interesting is people liked and engaged with questions the most.
We love answering questions about ourselves and polls have always done well online.
They’re an important part of our country.
In fact, I don’t know if you remember, but Facebook and USA Today teamed up for political polling during the 2016 U.S. Presidential election.

This real-time constituent data was essential during the political process.
If polling is used to gauge who will lead our country, it certainly has some use, right?
The effectiveness of polls extends far beyond politics, though. They’re also used for consumer research.
Take this chart on the virtual reality consumer, for example.
It’s useful to understand these customer profiles so we know who we’re selling to.
You can’t just pull them out of thin air. This information is difficult to gather, especially in today’s age of privacy concerns.
People don’t always feel comfortable sharing their information with others, especially brands.
And, as AdWeek points out, consumer engagement with brands on Facebook is volatile.
Polls can greatly increase this engagement.
A well-designed Facebook poll is one of the most powerful Facebook marketing tools today’s social media marketers have available to them.
Now that you know why they’re important, it’s time to dig into how to create them.

RELATED POSTS:

There are a ton of tools available, and this is the most comprehensive list of Facebook polling tools to take you into 2018 and beyond.
We’ll get started with the most important parts.
1. Facebook Business Manager
To create a Facebook poll, you’ll need to admin either a Facebook Page or Group.

Facebook poll Tool

4 Facebook Poll Tools for Your Social Media Strategy

If you have a business and an audience on Facebook, you probably understand the importance of engaging your fan base.
An effective social media strategy should include different ways to interact with your customers and prospects.
But here’s a question for you – are you utilizing your social media presence to its fullest potential?
Well, chances are you’re missing the mark by underutilizing at least one tool at your disposal – Facebook polls.
But you may be wondering why should you bother spending time doing all the work that comes along with polling your audience?
Why you should use polls in your social media strategy

Well, consider this:
Successful Facebook pages incorporate polls and contest into their overall social strategy. According to Econsultancy, the social teams behind Coca-Cola and Starbucks frequency pose questions to their audiences. According to newBrandAnalytics, “some companies have already ditched surveys” and are now turning to social feedback to in an effort to understand customer experience.
Reaching your business goals hinges on a deep understanding of your customers and prospects. And through Facebook, you have access to a large massive audience of individuals who might not usually complete “traditional” surveys that pop up on websites or that are sent through email.
There’s no use in worrying about “bothering” your fans – they’ve already demonstrated their interest by “liking” your page. So why not give them an opportunity to get involved and give you feedback on existing products or planned product feature releases, the types of content and service they’d like to see on your page as well as monitor customer satisfaction and gather information on other topics relevant for your business?

RELATED POSTS:

Now that you understand the arguments in favor of polling your audience, let’s get into the HOW-TO and explore the tools available for the task, from the most basic to those with a wider range of features.
Before we dive into the list, I want to point out that you can always choose to “poll” your audience by posting a question as a status update as depicted below.

Blog Archive